Résumé
A trusted advisor who collaborates with business leaders and cross-functional teams. Proven leader with strength for identifying talent while building and motivating cooperative teams to achieve goals. Excellent interpersonal skills with a sincere passion for blending communication and technology.
Education
Digital Innovation in Marketing, M.S.
Temple University - Fox School of Business and Management
Communication - Public Relations, B.S.
Radford University
Awards
2017 American Advertising Federation - Roanoke's ADDY® Awards
- Silver in Television Advertising, Single
Spot :30 seconds for Carilion Children's
Brand Awareness
- Silver in Integrated Advertising Local
Consumer Campaigns for Colon Cancer
Awareness
2016 Public Relations Society Of America (PRSA) Blue Ridge Chapter Summit Awards
- Best-in-Show Campaign for Carilion
Children's Brand
- Best-in-Show Tactics for Carilion
Children's Brand Launch Commercial
- Lin Chaff Award for Creativity for Carilion
Children's Brand
2016 Western Virginia American Advertising Awards
- Silver in Specialty Advertising Campaign
for Carilion Children's Launch Giveaways
- Silver in Online Interactive for Distracted
Driving Social Awareness Campaign
2015 MASHSMD (Mid Atlantic Society for Healthcare Strategy and Market Development)
- Measure of Excellence Superior Award
for Quiet Hospital Poster Campaign
2015 Healthcare Advertising Awards
- Gold for Quiet Hospital Poster Campaign
- Merit for #YesMamm Social Media
Campaign
2015 Cancer Awareness Advertising Award
- Silver for Yes Mamm Campaign
2014 VSHMPR (Virginia Society of Healthcare Marketing and Public Relations)
- Measure of Excellence Superior Award f
or Yes Mamm Campaign
Work History
Director of Product Management
Prior position: Marketing Director
PUBLIQ® Software a Springbrook Company
In a nutshell: I'm part of the strategic leadership group guiding the PUBLIQ team in serving local government and utilities. In this role I’m a leader, budget regulator, project manager, mentor, copywriter, editor, brand manager, creative advisor, and more.
Senior Marketing Specialist
Prior position: Marketing Specialist
Carolinas Telco Federal Credit Union
In a nutshell: I was half of the two-person marketing team elevating the credit union to the next level. I created and managed content across all digital platforms and print mediums. I was a copywriter, designer, editor, and reputation and brand manager.
Marketing Communication Specialist II
Prior position: Marketing/Graphic Production Specialist
Carilion Clinic
In a nutshell: I was responsible for consulting, conceptualizing, and designing solutions for areas of Carilion Clinic and it’s affiliates. This included design consultations, creative direction, production, working with vendors and more.
Marketing and Programs Coordinator
Roanoke Regional Chamber of Commerce Small Business Development Center
In a nutshell: I was responsible for all programs, marketing of the center and the programs, and working with small business clients. I also negotiated contracts, maintained budgets, and more.
Temporary Administrative Assistant
Blue Ridge Medical Imaging
In a nutshell: I supported accounting executives and maintained current customer accounts to ensure the utmost customer satisfaction. I served as a liaison between customers/clients, sales representatives, engineers, and administrative staff. All while, providing customer care service over the telephone.
Diagnostic Assistant & Imaging Assistant
Carilion Health System (New River Valley & Roanoke Memorial locations)
In a nutshell: I served as a liaison between patients, families, and other hospital staff. I scheduled medical appointments and prepared films for patients. I assisted technicians with procedures and films, along with digitizing and displaying films for radiologists and staff.
Promotions Assistant & Disc Jockey
Mel Wheeler Inc. - WXLK, WSLC, WSLQ
In a nutshell: I assisted sales and on-air staff with promotions in multiple locations. I assisted the promotions director with coordination and execution of remote broadcast events. I created and maintained on-air entertainment for audiences reaching more than a 60-mile radius. I assisted the night disc jock with producing evening shows, on-air discussions/topics, and figuring results of listener feedback.
Key Job Accomplishments
Springbrook Software - PUBLIQ
Redesigned publiqsoftware.com website
Created brand style guide
Editor and coordinator for corporate blog and podcast
Increased followers on social media by 122.75% from Sept. 2019 to Dec. 2021
Spearheaded content creation plus publication process and schedule
Led the creation and launch of award-winning PUBLIQ Hub customer support portal
Coordinates and hosts customer webinars
Five significant product/service launches: Payroll Portal, Hub customer portal, Mobile Work Order App, CAMA on a new web-based platform, and Print/Mail services for Springbrook customers
First year of tracking (2021) 60+ leads from marketing interactions
Carolina Telco Federal Credit Union
Created and managed marketing of most successful car loan promotion in history of Credit Union
Increased Facebook followers by 116% in seven months
Restructured vendor relations and archival storage system
Carilion Clinic
Named, conceptualized, and designed a well-received and successful campaign for new urgent care services in 2012 (VelocityCare). Continue to be lead designer for VelocityCare into 2015
Lead designer on projects that received multiple nationally recognized awards
Held design consultant position on team when farmers' table exceeded share requirements by over 300%
Conceptualized and designed a well-received logo and brand for the new Carilion Children's in FY2016 and continue to be the brand manager
Carilion Clinic
Named, conceptualized, and designed a well-received and successful campaign for new urgent care services in 2012 (VelocityCare). Continue to be lead designer for VelocityCare into 2015
Lead designer on projects that received multiple nationally recognized awards
Held design consultant position on team when farmers' table exceeded share requirements by over 300%
Conceptualized and designed a well-received logo and brand for the new Carilion Children's in FY2016 and continue to be the brand manager
Roanoke Regional Small Business Development Center
Successfully planned the first Women and Veterans Small Business Conference with more than 130 attendees, 20 vendors present, and a 94 percent satisfaction rate for breakout sessions and overall conference
Small Business Awards nominations increased 13 percent and applications increased 15 percent in the first year
Exceeded all Small Business Administration program and attendee goals for 2007 and on target to exceed goals for 2008
Blue Ridge Medical Imaging
Implemented new processes for credit transactions, time sheets, and staff expense reports
Salvaged an account that was previously languishing
Carilion Health System (now known as Carilion Clinic)
Recognized in staff meetings for repeatedly creating new communication efforts for staff
Recognized by vice president for exceptional customer and staff assistance.
Recognized by team lead for exceptional patient service
Mel Wheeler Inc. (WXLK, WSLC, WSLQ)
Employer recognized strengths and added on-air shifts to promotion assistant position
Increased on-air time from once a month to every other weekend and some morning show assistance
Getting involved in the community
Roanoke Community Acupuncture // Volunteer receptionist and practitioner assistant
AD2 Roanoke // Past president, program chair, and member
American Advertising Federation // Past member, and past: communication chair, programs chair, education chair, and judging committee co-chair
Smart Beginnings Great Roanoke/Building Children's Futures Marketing Board // Past board member
Small Business Marketing Advisory Board // Past board member
Hidden Valley/Cave Spring Girl's Lacrosse // Past coach and player
Unbridled Change // Pro-bono marketing consultant and designer
Junior League of the Roanoke Valley // Pro-bono design work
Star City Truck Stop - Roanoke's Annual Food Truck Event // Pro-bono marketing consultant and designer
Old Southwest's Holiday Parlor Tour // Pro-bono marketing consultant and designer
Mid-Atlantic Society for Healthcare Strategy and Market Development // Past member